The Name Chefs

Names in short order.

We’re great at names. Whether it’s for a product, service or company, we create memorable names that position a brand for success — in a flash. We have a proven recipe that has worked for over forty years in the healthcare, financial services, and food and beverage industries. You could say it’s our secret sauce and you would be right.


Brand names from scratch — in 15 days.

Creating brand names is what we do. We’re experts. Like an accomplished culinary chef, we have the experience, knowledge, and skill to craft tasty names. We know our way around the creative kitchen and have an efficient, three-step process. As a result, we’re able to create and present brand names to you in 15 business days after our planning discussion. Here’s how we do it:


Name guidelines.

When we create brand names, we follow established guidelines to ensure every name is impactful and strategic. Some of the guidelines include being:

  • Short and simple

  • Easy to pronounce

  • Differentiating

  • Meaningful

  • Memorable


Types of brand names.

At last count, we’ve identified nearly twenty types of brand names. When we start our process, some of the names we generate include:

  • Created words

  • Alliteration and rhyme

  • Attributes

  • Numbers

  • Onomatopoeia

  • Compound words

  • Acronyms

  • Descriptive words

  • Geography

  • Foreign words

  • Founder’s names

  • Initialism


We’ve made a name for ourselves by creating names.

To name a few, here are some we’ve created.


Names at a prix fixe price.

For a menu of name and logo prix fixe prices, complete the form below. Or call our name by dialing 412-586-5840 and asking for John Caruso at ext 14.

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Type of Name: