Media Planning to eat your competitions’ lunch.

The Creative Cafe™ offers comprehensive strategic media planning and buying that makes the most efficient use of your media dollars — and gets your message heard at the right time
and by the right people.

 

Our media planning and buying services include:

  • Analyzing client needs
  • Media research including target audience: demographics and psychographics
  • Analyzing media options and their overall effectiveness in achieving your advertising goals
  • Meeting with media representatives
  • Evaluating all media proposals
  • Preparing and presenting media recommendations
  • Creating a media plan
  • Negotiating competitive rates
  • Media scheduling
  • Buying/placement
  • Coordination and tracking
  • Monitoring and maintaining purchased media schedules
  • Trafficking
  • Verification and reconciliation of media invoices
  • On-going analysis of needs and media opportunities

Our research, coupled with client input and our experience, is used to develop a media plan that includes:

  • Media objectives
  • Target audience
  • Geography
  • Specific recommendations
  • Delivery including reach, frequency and impressions
  • Scheduling
  • Media flow chart
MediaChart.png
 

 

DIGITAL MEDIA

Paid Search
Retargeting
Display
Email

OUT-OF-HOME MEDIA

Transit
Billboards
Movie Theaters
In-store

TRADITIONAL MEDIA

Broadcast and Cable TV
Radio
Print
Direct Mail

 
 
 
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