Clearview Federal Credit Union
During its 60+ years of operation, Clearview Federal Credit Union has grown from a small financial institution to Southwestern Pennsylvania's largest credit union. Its roots began in 1953 when Allegheny Airlines employees established Allegheny Airlines Federal Credit Union, a member-owned financial cooperative for all Allegheny Airline employees.
Clearview Federal Credit Union was introducing and enrolling members into a new checking account with added features and benefits. Challenges included confusion and the potential for upsetting members who felt like they were forced to change accounts.
Elisco conducted market research to finalize the account name “Absolute Checking™.” The campaign theme “Just Like You” focused on specific members and what makes them unique and special. These members promoted specific features of the checking account.
Absolute Checking™ account member retention exceeded goals.