Clearview Federal Credit Union

During its 60+ years of operation, Clearview Federal Credit Union has grown from a small financial institution to Southwestern Pennsylvania's largest credit union. Its roots began in 1953 when Allegheny Airlines employees established Allegheny Airlines Federal Credit Union, a member-owned financial cooperative for all Allegheny Airline employees.

 

 

The Problem:

Clearview Federal Credit Union was introducing and enrolling members into a new checking account with added features and benefits. Challenges included confusion and the potential for upsetting members who felt like they were forced to change accounts.

The Recipe:

Elisco conducted market research to finalize the account name “Absolute Checking™.” The campaign theme “Just Like You” focused on specific members and what makes them unique and special. These members promoted specific features of the checking account.

Results:

Absolute Checking™ account member retention exceeded goals.

 

 
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