A complete menu of branding and advertising services.
We differentiate our clients from their competition in meaningful and relevant ways to build their business. We do this through services that include branding, digital and advertising. While we work on a variety of programs, we specialize in branding and rebranding companies, new products and services.
Your go-to-café for
when you go to market.
Since 1978, the Creative Café™ has helped introduce over 1,500 new products
and companies using a proven brand methodology that generates results.
Launches by category:
Our family recipe for results.
Brand Strategy — Creative — Media
At Elisco’s Creative Cafe™, we’ve developed our own special recipe for introducing new products and companies — one that uses unique ingredients, and has been perfected over 40 years. The recipe includes one-third strategy, one-third creative and one-third engagement. Services include:
Media Planning & Buying
TV and Radio
From soup to nuts.
comprehensive marketing communications strategy when you need to rebrand or brand.
Re-launching a company or developing a new brand is an important process that involves strategic planning and thinking at the highest level. With our clients, the Creative Café™ is deeply involved in the entire process — from developing or updating a name, logo or graphic identity, to building marketing communications and media strategies, a comprehensive plan and creative.
The branding strategy process begins with an initial meeting that includes key marketing staff to outline the scope of the program — identify objectives, audiences, tasks, time frames, budgets and determine what elements will be handled internally and Elisco’s role. With the program outlined, estimates are provided.
Once the preliminary meetings are finished and estimates are approved, we move on to the major planning session with key decision makers that include senior management. For the major planning session, we use our Smart Plan℠ methodology, a storyboard technique that enables us to gather and organize information very quickly. Since the decision-makers participate in the session, we’re also able to build consensus right from the beginning on the overall marketing communications direction for the rebrand or brand.
From prep to plating.
Once we meet with you and discuss your objectives, audiences, message, timeframe and budget, we’re able to start working. Our process includes:
Creative and media presentation
Creative approach selected and finalized
5. GO TO MARKET
Creative materials supplied to vendors such as printer and media
6. RESULTS ARE SERVED
Measurement and return on investment
1. SHOPPING LIST
Program estimate provided and approved
Rough budget approved
Secret Recipe℠ session and report
2. Creative prep
Marketing communications strategy and plan
Media strategy and plan
3. ONTO THE STOVE/INTO THE OVEN
ROI? We can’t measure results without your help.
In order to identify and track success, it’s important to talk about results — prior to planning. This will give us the ability to monitor and track our approach. Once we know your desired results and budget, we will build in recommended measurements and their costs. With you, we will decide what will be measured from awareness and recall, to revenue or market share.