From soup to nuts.
comprehensive marketing communications strategy when you need to rebrand or brand.
Re-launching a company or developing a new brand is an important process that involves strategic planning and thinking at the highest level. With our clients, the Creative Café™ is deeply involved in the entire process — from developing or updating a name, logo or graphic identity, to building marketing communications and media strategies, a comprehensive plan and creative.
The branding strategy process begins with an initial meeting that includes key marketing staff to outline the scope of the program — identify objectives, audiences, tasks, time frames, budgets and determine what elements will be handled internally and Elisco’s role. With the program outlined, estimates are provided.
Once the preliminary meetings are finished and estimates are approved, we move on to the major planning session with key decision makers that include senior management. For the major planning session, we use our Smart Plan℠ methodology, a storyboard technique that enables us to gather and organize information very quickly. Since the decision-makers participate in the session, we’re also able to build consensus right from the beginning on the overall marketing communications direction for the rebrand or brand.
From prep to plating.
Once we meet with you and discuss your objectives, audiences, message, timeframe and budget, we’re able to start working. Our process includes:
1. SHOPPING LIST
- Program estimate provided and approved
- Rough budget approved
- Secret Recipe℠ session and report
2. Creative prep
- Marketing communications strategy and plan
- Media strategy and plan
- Final budget
- Production schedules
- Creative briefs
3. ONTO THE STOVE/INTO THE OVEN
- Creative development
- Media development
- Creative and media presentation
- Creative approach selected and finalized
5. GO TO MARKET
- Creative materials supplied to vendors such as printer and media
- Campaign launch
6. RESULTS ARE SERVED
- Measurement and return on investment
ROI? We can’t measure results without your help.
In order to identify and track success, it’s important to talk about results — prior to planning. This will give us the ability to monitor and track our approach. Once we know your desired results and budget, we will build in recommended measurements and their costs. With you, we will decide what will be measured from awareness and recall, to revenue or market share.