With an average height of 5’ 4.5”, shoes on, Elisco is Pittsburgh’s shortest agency. Admittedly I’m the shortest of us all, so it’s only fair that I take on the topic of agency size. It’s an important factor in the advertising industry from both client & employee perspectives. Should a small agency boast their numbers or downplay them? At Elisco, we know where we stand: about 2” below the national average & 7 people strong.
Short jokes aside, Elisco’s Creative Café is a PA certified small business. It’s something we take pride in & use to our advantage on a daily basis. Actually, our café atmosphere couldn’t exist without it. By definition café’s are small in a cozy & inviting way. It’s an environment that fosters shared ideas. The lines between departments are grayer, the faces friendlier, & the desks closer. Because of this setup, our favorite campaigns are born when the media buyer sits in on a creative meeting or an account executive pitches in on copy. From the employee side, the collaborative process is rewarding. Our input is valuable for every project & we’re encouraged to be well rounded in our fields. The outcome? Clients get the best.
Another pro of choosing the little guys is you’re always working with their A team. You never have to wonder if your project is getting tossed to the B, C, or even D teams…because they don’t exist. Every job gets the attention it deserves from each one of us. Our size allows senior members of the agency to be involved & up to date with all clients.
Pointing out the positives of our “piccola agenzia” is a must. John Caruso, our new business giant of 5’ 9”, would say it’s particularly true with potential clients. “Are you big enough to handle our account?” is a question he faces frequently. Even if they don’t say it, they’re thinking it. Better to address it & prove that we measure up.
LAURA SHIRLEY, ASSOCIATE ART DIRECTOR
Laura is a graduate of California University of Pennsylvania where she earned a B.S. in Graphic Design. While at Cal, she led the campus’ vanguard student-run design firm Studio 224. Laura is a member of Pittsburgh’s AIGA chapter.