Which social media network is best for your brand?

 
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Comparing Facebook, Twitter, Instagram, and LinkedIn.

It’s safe to say that in this day and age, most businesses are well aware of the importance of a strong social media presence, but it’s not enough for a company to simply be on social media. Businesses need to utilize each platform differently depending on their audience and goals. After determining these factors, use this guide to better decide how your business should be using Facebook, Twitter, Instagram, and LinkedIn.


FACEBOOK

Facebook is rising in popularity with older generations and in rural areas. 41% of Americans over the age of 65 are on Facebook, and it’s the most popular social media platform amongst middle-aged adults so it’s a great platform for businesses looking to target an older demographic. Despite being heavily used by older generations, all ages, genders, locations, and interests can be targeted by paid Facebook ads. And, stats still show that Facebook is leading the pack for overall audience penetration.

In addition to fine tuning your targeting, Facebook allows you to create a detailed business page. This is where potential clients and customers can find your contact information, hours, reviews, events, website, and all the information they may be looking for about your business in an organized fashion.

Recap:

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TWITTER

Twitter is more popular amongst younger generations, specifically in urban areas. 40% of Twitter users are 18-29 years old. People turn to Twitter to receive quick and real-time updates about current events, in fact 43% of 30-49 year olds report using the platform as a news source. Twitter is a great platform to quickly respond to customer concerns and questions as well as comment on a trend or news story. Like Facebook, Twitter also offers targeted ads based on demographics and interests. It’s more effective to use Twitter to reach a younger audience in cities, and more effective to use Facebook to reach an older, rural audience.

Recap:

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INSTAGRAM

Instagram is a visual platform that allows businesses to share videos, photos, gifs, collages, and other creative content as well as pay for targeted promoted posts. Like Twitter, it’s immensely popular with younger audiences, with 59% of American users being under the age of 30. Businesses like restaurants, cosmetics brands, and designers can benefit greatly by showcasing their services and products on Instagram, but all companies can utilize the platform. Shots of day to day happenings within your company such as lunch meetings, awards and accomplishments, or events your employees attend make for engaging content. Be sure to keep the focus on the visuals and employ relevant hashtags. Using Instagram stories allow businesses to create posts that disappear after 24 hours, so these are great for providing short updates to your audience and documenting conferences and events. Instagram Live allows for more engagement with your audience. When you start streaming, Instagram will notify your followers so they can tune in, and viewers can comment during the live streaming. Everyone can see comments, when someone joins, and the number of people viewing.

Recap:

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Linkedin

LinkedIn allows businesses to share professional content about industry news and trends. It’s great for B2B marketing and outreach as well as scoping out talented employees. 61% of LinkedIn users are between 30 and 64 years old, an age group made up of professionals that have amassed strong skill sets within their fields and extensive experience. Utilizing the “groups” feature helps you join conversations within your industry and connect with other professionals. LinkedIn is different because it’s solely for professional use, so it’s not the best place for B2C companies to reach consumers. However, it’s still important to create a detailed company page with updates about your business as well as posts that share your thoughts on relevant news.

Recap:

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Social media is an essential tool for businesses to use in order to connect with their audience, establish their brand, and start conversations. Social media is still new in comparison to other forms of media, so there’s lots of room for improvement and adjustment. Stay informed about trends and tools on different platforms and utilize them according to your company’s needs.

SOURCES:

https://blog.hootsuite.com/facebook-statistics/ 

https://blog.hootsuite.com/twitter-demographics/

https://blog.hootsuite.com/instagram-statistics/

https://blog.hootsuite.com/linkedin-demographics-for-business/ 

https://sproutsocial.com/insights/facebook-vs-twitter/ 


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Jess sweeney, ACCOUNT COORDINATOR

Jess graduated with a B.A. in Public Relations from Penn State where she helped lead student-run events such as concerts, lectures, and other free activities. Before Elisco, she held a variety of internships in marketing, public relations and SEO. As Account Coordinator at Elisco, Jess provides support to the agency account team and works with all things media to negotiate, purchase, and monitor digital and traditional advertising on behalf of clients. 

 

Shop Smart + Small.

At the Creative Café, we don't offer everything for everybody. Our menu of services isn't a tome like you'll find at a giant marketing firm or a chain restaurant. We're specialists. We do one thing exceptionally well — brand new products, services, and companies. We're not a boutique or a conglomerate. We're a Creative Café. We serve fresh ideas daily and lunch periodically. 

You can always go big — and go slow and go expensive. However, we believe there's a smarter way. So, if you want to 86 blasé service and uninspired creative, give us a call. We're currently accepting reservations. 

Café textures: free download.

The creative team is counting down the days till October 8th. This date marks our happy homecoming to 3707 Butler St. Unexpected repairs have kept us apart from our beloved building since mid-July and we’re eager to be reunited. Beauty Shoppe Coworking has welcomed us in the interim, but the truth is we really miss our space. Who can blame us? From the café’s tin ceilings to the second story hardwoods, it’s the little things that make us feel at home there.

To commemorate our much-anticipated return, I put together a free texture pack for creatives and café lovers alike. Included are closeups of textures found in the agency from floor to ceiling that I’ve collected over the past year. Hopefully these come in handy for your own projects, or simply give you a magnified look inside Elisco’s Creative Café. Enjoy!

Included in download:

  • 11 café textures (JPEGs at 300dpi)

To download the texture pack, click the button below.


 
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LAURA SHIRLEY, ASSOCIATE ART DIRECTOR

Laura is a graduate of California University of Pennsylvania where she earned a B.S. in Graphic Design. While at Cal, she led the campus’ vanguard student-run design firm Studio 224. Laura is a member of Pittsburgh’s AIGA chapter.

 

CaféLife issue 1.

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Last week we said farewell & arrivederci to our four summer interns. If you’ve been keeping up with our café blog, & we hope you have, you’ve seen some of their work first hand. Theresa (Copywriting), Brandon (Graphic Design), Joe (Business Development), & Sydney (Account Management) brought us fresh perspectives & impressive work all summer long. Today, we’re thrilled to share a taste of what they created for the Elisco’s Creative Café brand.

The CaféLife story started in early Spring; the initial intention being to send a simple newsletter to clients & friends of the agency. It dawned on us that we hadn’t sent out an email like this in ages. By the time our interns arrived in June, the project pot had been simmering on the backburner for months with an ever-growing list of ingredients to add in. Since our new interns had the bandwidth, we were eager to brief them. Theresa quickly pointed out that this was shaping up to be one lengthy email. This realization led the team to move to a new medium: Elisco’s own digital magazine.

Issue 1 includes updates on our unexpected construction, up & coming Artichoke Productions, & even a few family recipes. We’re proud of the work that went into the magazine & hope you love it as much as we do:
 


 
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LAURA SHIRLEY, ASSOCIATE ART DIRECTOR

Laura is a graduate of California University of Pennsylvania where she earned a B.S. in Graphic Design. While at Cal, she led the campus’ vanguard student-run design firm Studio 224. Laura is a member of Pittsburgh’s AIGA chapter.

 

Finding Paris in Pittsburgh.

 
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I have recently been haunted by a certain Facebook video poking fun at study abroad students. The blonde caricature student rambles again and again, “when I was abroad…” filling in the blanks by longing for every European cliché from a more relaxed lifestyle to a different drinking culture.

This is a stereotype I may just fall into, but with a tiny bit of pride. This past spring semester I studied abroad in Paris. And yes, for four months I got to bask in espresso, sidewalk café terraces, and croissants galore. Sometimes clichés are beautiful. 

At the beginning of my study abroad program, we had a week-long orientation that included presentations on cultural and academic differences. During one of these sessions, our presenter lamented that while she loves the laid-back business style of the French, she often craves American efficiency. 

“Americans are just so efficient. They respond to emails; they have quick meetings. When I work in France everyone wants to get coffee or have a two-hour long lunch before anything gets done.”

I have to admit that I had noticed a difference in my day-to-day activities in Paris. Things take a bit longer in France. They aren’t rushed quite like they are here—unless you’re walking through the metro.

Americans really do value efficiency and convenience. We have quick meetings. We snack all day to keep from getting hungry. We don’t use all of our vacation time.

I was surprised to learn there was no online portal for my university and that professors most likely would not respond to my emails within 24 hours. I was also shocked by how often my host family had off work/school for a national holiday. 

And then there was the food. My host family made the most delicious dinners. In the early evening or sometimes even late afternoon, the smells would begin to waft through the house. Each night we sat down at the dinner table—no take-out or rushed fifteen-minute dinner. Sometimes it was just three or four of us, sometimes all six people. And we always had an appetizer or dessert along with our entrée. 

While I’m at school, I barely make myself three real dinners a week—and that’s a good week. I love how people in France take the time to enjoy food, from taking hours to eat, to shopping for fresh food at specialty stores, to spending hours in a café just to have a coffee. In the majority of cafés, you don’t see laptops and people working. They just sit, talk, and enjoy their espresso or café crème.

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I thought a lot about which style I preferred. The truth is I like a little bit of both. I wanted to bring some of those French traditions back with me, especially when it comes to food. But would it really be possible for me to live like that in the U.S.? How would I find time to cook each day?  Where even is the closest bakery? 

I realized that while I may be able to add some crepes into my diet, I would have let a lot of the other things go. If I have time to go to a farmer’s market, great. But the way I live at home just isn’t conducive to spending hours each night cooking and eating.

In the midst of this culture shock, the time came for me to apply for summer internships. Elisco was the first one I applied for and the first reply I received:

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I started to stress out because I realized how badly I wanted this internship.

“We’re reviewing your resume over espresso & croissants.”

It was only one sentence, but it made me really, really excited. I realized there might be a place where I could have the best of both worlds.

I enlisted my roommate’s help for my project. We spent the next few days running around Paris searching for the letters to spell out “Elisco.” Once I had photographed all six letters, I combined them into a photo collage that I posted on Facebook. A few weeks later, I was offered and accepted the position with Elisco. 

Sure there may not literally be any croissants, but I had found a place that had the American friendliness and efficiency I missed while in France, and also valued food like the French. We understand that food is more than just fuel, but an experience, a ritual, and an important part of life.

In the Elisco office, I’m surrounded by photos of food, the people are passionate about food, and every catered lunch is wonderful. The neighborhood helps too. I can help finish a proposal template before noon and then enjoy lunch on any one of Lawrenceville’s restaurant patios. Some days the people-watching rivals Paris’.

Because maybe how you get things done has less to do about where you are on the map, and more to do with what you value. A good meal doesn’t have to be sacrificed to squeeze in a meeting. Why not have both? Maybe we can forgo the formality of a corporate French lunch, but keep all of the flavor.  

And lucky for me, there is a French bakery right up the street.

 

SOURCES:


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Sydney Brown, Account Management Intern

As a Strategic Communication and French Studies student at the Ohio State University, Sydney seeks opportunities that allow her to combine her interest in communications with her passions outside the classroom. At OSU, she works on marketing and campus engagement for student organizations including BuckeyeThon and She’s the First. Sydney recently studied abroad in Paris, where she was able to improve her French; she hopes to keep advancing her language skills in her future career, or simply through her love for travel.